About
Built, not borrowed.Real screens from the case studies.
See the case studiesWe build the systems businesses can’t buy off the shelf
My name is James, and I run The Frosted Pixel.
My ecommerce business started out the way many do, with too much running through people’s heads, email threads and spreadsheets. Growth stalled because nothing could be switched off or handed over.
So we set about fixing it. We connected the software already in use, built the missing systems, and wrote custom tools where nothing suitable existed. We put the same approach into our own SEO and GEO, and within 12 months our clicks from Google were up more than 250%, and we were ahead of our competitors in AI answers too. The business ran far more smoothly and no longer depended on any one person.
That's what we now help other businesses do - use AI, automation and integrations to make their operations work better behind the scenes, so they can handle more enquiries, spend less time on admin and create more opportunities to grow.
AI moves fast, and most businesses don’t have anyone whose job is to keep up with it. With Keep Pace, you do. We join your team part time, take care of your digital operations, and put each new capability to work where it pays off - more enquiries converted, less time on admin, more room to grow.
Book a free 30 minute callWhat changed
A few of things that actually changed in the business these systems were built for - and which still runs on them today.
| Before | After | |
|---|---|---|
| Orders | Shopify admin, spreadsheets and email threads | ✓One pipeline, fed from Shopify by webhook |
| Accounts | Margins worked out at month end | ✓Invoicing and sales wired straight to Xero |
| New starters | Weeks of explaining where everything lived | ✓A handbook built into the custom-coded CRM they work in |
| Storefront | Monthly fees for pre-orders and delivery dates | ✓Custom apps - two subscriptions replaced and far richer in functionality |
| Search | Whatever the platform happened to give us | ✓Clicks from Google up more than 250% in 12 months - better than most dedicated SEO firms |
A good fit if
- Something in the business is slow or manual and you know it is costing you, even if you cannot yet say exactly how much.
- You are curious about what AI could actually do here, but the advice so far has been vague or you do not have the time.
- You want a straight answer on what is worth doing - including the parts that are not.
- You want to grow without the business depending on you remembering every step and don't want to be left behind by your competitors.
Probably not the right fit if
- You are looking for the cheapest possible build rather than the one that returns most.
- Your data lives somewhere nobody is allowed to touch, and that cannot change.