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AI-Powered Digital Solutions

Smarter Websites.
AI-Driven Results.

We combine cutting-edge AI implementation with expert web design and SEO to help ambitious UK businesses automate, convert, and scale.
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Portfolio

Featured Work

Screenshot of Bike Yard Online's desktop site.

Bike Yard Online

We teamed up with Bike Yard Online to build a new e-commerce site with Shopify, tasked with creating the branding, web design, and web development all in one project.

Web Design
Web Development
Branding
E-Commerce
Shopify

MDL Motorsport

MDL Motorsport is a UK-based karting team competing in events across the UK and Europe; an all-new site is being designed and developed to showcase their services.

Accessibility
Web Design
Web Development
Webflow Development
Strategy
Screenshot of the MDL Motorsport homepage showing their karting services.
Screenshot of Damien's Dynamic Fitness homepage showing personal training services in Southam.

Damien's Dynamic Fitness

Damien's Dynamic Fitness required a website to attract new clients. We built an SEO-optimised landing page to generate new leads and skyrocket his online presence.

Web Design
Web Development
Strategy
Webflow Development
Integrations

Storm Coffee Supplies

Storm Coffee Supplies needed a full e-commerce platform to sell commercial espresso machines and equipment from 35+ brands, complete with service offerings and barista training.

Web Design
Web Development
E-Commerce
Shopify
Strategy
Screenshot of the desktop view of Storm Coffee Supplies.
Services

What We Do

AI wand icon

AI Implementation

Custom AI chatbots, workflow automation, and intelligent tools that save time, reduce costs, and give your business a genuine competitive edge.

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Web Design

Bespoke, high-converting websites designed from scratch. No templates, no page builders — just clean, hand-crafted design tailored to your brand and goals.

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SEO

Technical SEO, on-page optimisation, and ongoing support to get your site ranking and keep it there. We handle everything so your clients find you first.

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E-Commerce

High-performance Shopify stores with seamless integrations, conversion-focused design, and designs built to drive sales and scale with your business.

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Automation

Streamline repetitive tasks with custom automations — from lead capture and CRM workflows to reporting and notifications. Less admin, more growth.

Process

How We Work

Whether it's a new website, an AI chatbot, or end-to-end automation — our process is the same. Once a contract is signed, we kick things off with a brief questionnaire about your business and goals.

From there, we scope the solution, refine the approach with you, and get to work. Most projects take 1–3 weeks from start to finish.

Start a Project

Discover: Request & Vision

Every project starts with a 30-minute discovery call to understand your goals and ensure we're a good fit.

Plan: Meeting & Strategy

We dive into your business, goals, audience, USPs etc. with a brief questionnaire and/or follow-up call to develop a clear roadmap.

Build: Design & Development

We map out the solution — whether that's wireframing a website, scoping an AI integration, or designing an automation workflow. After aligning on direction, we build it out while keeping you updated throughout.

Launch: Delivery & Handover

After quality checks and final approval, we launch your site, deploy your AI tool, or activate your automations. We walk you through everything and provide ongoing support based on your plan.

Why Choose The Frosted Pixel

AI & Web — Under One Roof

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Seamless cross-device experience

Your customers aren’t tied to a single device—and neither should your website be. We design all sites to adapt beautifully across every mobile, desktop, and browser.

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Optimised for SEO & Performance

With 53% of users abandoning a site that takes over 3 seconds to load, we make sure your site performs well and ranks high to captivate and retain your audience.

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AI That Actually Works

We don't bolt on AI as an afterthought. From custom chatbots trained on your data to workflow automation that saves hours every week, we build intelligent tools that deliver measurable results.

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Automation-First Thinking

We look for ways to automate from day one — lead capture, CRM workflows, reporting, notifications. Less manual admin means more time to focus on growing your business.

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Seriously Secure

Powered by enterprise-grade hosting, your site benefits from SSL encryption, 99.9% uptime, and the robust infrastructure your business deserves—ensuring your data and your users stay protected.

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Based in the UK

Based in London and working with clients nationwide, we combine personal service with cost-effective solutions. You get agency-quality results without the hefty price tag.

Pricing

Websites, AI & Automation — Priced to Fit

Fixed Fee

Starting from
£1,499
Perfect for businesses that need a one-time custom website, AI tool, or automation — without ongoing costs.
Let's Chat
  • Custom Design and Development
  • AI & Automation Add-Ons Available
  • Simple Handover & Training
  • Free Support for First Two Weeks
  • + £249/mo for SEO

E-Commerce

Starting from
£2,499
For businesses ready to sell online with a high-performance Shopify store, smart integrations, and optional AI-powered customer support.
Let's Chat
  • Custom Design and Development
  • Pre-Configured Apps & Integrations
  • AI Chatbot Add-On Available
  • Full Shopify Tutorial Walkthrough
  • Fully Editable with Shopify's CMS
FAQs

The answers to your questions

What is your primary focus?

We specialise in AI implementation and custom web design for ambitious UK businesses. On the AI side, we build custom chatbots, workflow automations, and intelligent tools that save time and reduce costs. On the web side, we design and develop high-performance websites and Shopify e-commerce stores. We also offer SEO, ongoing support, and maintenance.

What kind of AI do you implement?

We build practical AI solutions tailored to your business — not off-the-shelf gimmicks. This includes custom AI chatbots trained on your products, services, or documentation to handle customer queries 24/7; workflow automation to eliminate repetitive admin like lead routing, follow-ups, and reporting; and intelligent tools that integrate with your existing systems.

Everything we build is designed to save you time, reduce costs, and give your business a genuine edge. We work with leading AI platforms and can advise on the best approach for your specific needs.

How long does it take to build a website?

Project timelines depend on the scope and complexity. Most projects, such as landing pages or 5-7 page business sites, usually take 1 to 3 weeks. Larger projects involving highly custom solutions, complex CMS development, and copywriting can take up to 8 weeks to complete.

How much does a website cost?

The cost of a website can vary significantly depending on its scope, complexity, and requirements. Projects are quoted upfront on a flat rate or subscription basis, so you'll never have to worry about any hidden fees.

To give you a rough idea, most websites I build typically fall within the following ranges:

Flat Rate:
Starting from £1,499 (depending on complexity and any extra services)
Subscription:
Starting from £149/month
Includes hosting, maintenance, free changes & support, performance monitoring, and security updates.

E-Commerce:
Starts from £2,499
Please get in touch to discuss an e-commerce project (built with Shopify).

We also offer branding, logo design, and ongoing SEO services.

AI & Automation:
Quoted individually based on scope. Chatbots, workflow automations, and intelligent tools can be added to any plan or delivered as standalone projects.

How is payment structured for a project?

For fixed-fee projects (inc. e-commerce), we charge 50% upfront with the remaining 50% payable upon project completion.

For subscription-based projects, we get to work as soon as the first monthly payment has been made.

Do you work with international businesses?

Yes! We communicate via Slack, Zoom, Skype, or any tool of your choice. So you can ensure smooth communication throughout the entire project, no matter where you’re based.

We are based in London and work with clients across the UK. Without the need for a studio, we deliver agency-quality work at competitive rates.

What is SEO?

All websites we build are optimised for search engines via on-page SEO, but this is for businesses that need extra help to stand out in competitive areas. It’s about improving your website’s chances of appearing at the top of Google when people search for what you offer. This is done through all the things behind the scenes that search engines use to prioritise listings.

This includes researching the right search keywords to target, optimising your site structure and metadata for search engines, improving page speed and Core Web Vitals, and creating content strategies that drive organic traffic over time.

If you’re in a crowded market and want to make it easier for people to find you online, this could help you.

What post-launch support do you offer?

We offer full ongoing support to assist with any website needs for subscription sites, and 2 week support for fixed fee projects.

We can also manage fixed-fee websites long-term on a fixed hourly or monthly fee rate.

Sites can also be built with a content management system (CMS), giving you full control to add, edit, and update every part of your site independently. E-commerce sites are built with Shopify's CMS as standard.

Will my website be mobile-friendly?

Absolutely! Every website we design is fully responsive, ensuring it works seamlessly across all screen sizes, including smartphones and tablets. With more and more people using smaller screens, any reputable web developer understands the importance of providing a great user experience on handheld devices.

What additional services do you provide?

In addition to website development, on-going support, and marketing/SEO services, we also offer assistance with online business strategy and maintaining a strong online presence through Google, business directories, social media, and more.

What platform do you use to build websites?

We build fully custom-coded websites, offering unparalleled flexibility, SEO performance, security, speed, and design freedom. No WordPress, no page builders — just clean, hand-crafted code.

E-commerce sites are built with Shopify as it is the gold standard. It has everything including backend on one platform, so it is easiest for you to manage overall. It also provides unrivalled access to thousands of apps and integrations, allowing you to expand functionality as your business grows.